Real Estate

Thirty years ago, lead generation focused on people far down the sales funnel — that is, people ready to buy or sell immediately. Today, agents no longer need to focus solely on this demographic. Digital platforms have upended how, when and where lead generation happens in real estate. First, real estate portals such as Realtor.com and Zillow have the capacity — at a cost — to connect potential...

When the pandemic hit, real estate closings in many cities ground to a halt. Moments like these remind us that risk tolerance is a quality every agent needs to survive. But in real estate, risk tolerance isn’t just something one needs to survive pandemics and market crashes. Even during the best of times, risk tolerance is critical. Do you have the risk tolerance needed to be a successful agent?...

With stay-at-home orders starting to gradually lift throughout parts of the country, data indicates homebuyers are jumping back into the market. After many families put their plans on hold due to the COVID-19 pandemic, what we once called the busy spring real estate season is shifting into the summer. In 2020, summer is the new spring for real estate. Joel...

For nearly two months, most of us have been following strict stay-at-home orders from our state and local governments. It is a whole new way of life that has put our daily lives on pause. On the other hand, many of us have also found a sense of comfort by slowing down and spending time at home, highlighting the feeling of security that comes with having a much-needed safe place for our families to...

The uncertainty the world faces today due to the COVID-19 pandemic is causing so many things to change. The way we interact, the way we do business, even the way we buy and sell real estate is changing. This is a moment in time that’s even sparking some buyers to search for a better deal on a home. Sellers, however, aren’t offering a discount these days; they’re holding steady on...

With all of the unanswered questions caused by COVID-19 and the economic slowdown we’re experiencing across the country today, many are asking if the housing market is in trouble. For those who remember 2008, it’s logical to ask that question. Many of us experienced financial hardships, lost homes, and were out of work during the Great Recession – the recession that started with a...

Every day that passes, people have a need to buy and sell homes. That doesn’t stop during the current pandemic. If you’ve had a major life change recently, whether with your job or your family situation, you may be in a position where you need to sell your home – and fast. While you probably feel like timing with the current pandemic isn’t on your side, making a move is still possible....

There’s a ton of real estate information available in the news today and on the Internet. It can be extremely confusing, especially in times of uncertainty like we’re facing right now. If you’re thinking of buying or selling this year, you need an agent who can help you: Make sense of this rapidly evolving housing marketNavigate everything from virtual showings to new online marketing...

For years, we’ve all heard about the most desirable home features buyers are looking for, from upgraded kitchens to remodeled bathrooms, master suites, and more. The latest on the hotlist, however, might surprise you: home offices. In a recent article by George Ratiu, Senior Economist with realtor.com, he notes how listings with an office are selling quickly: “As more...

Today’s everyday reality is pretty different than it looked just a few weeks ago. We’re learning how to do a lot of things in new ways, from how we work remotely to how we engage with our friends and neighbors. Almost everything right now is shifting to a virtual format. One of the big changes we’re adapting to is the revisions to the common real estate transaction, which all vary by state and...