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It was crisis management that propelled Kevin Markarian out of his native small town in the Central Valley of California. The crisis was that the local market had tanked; his management decision was to leave. Perhaps it was time to get out of a place with ‘valley’ in its name and head for the heights of San Francisco’s crazy hills.
Armed with the dot-com mindset from another valley nearby, Kevin adopted the Silicon Valley mantra about embracing failure. “I was failing fast and if I’m going to fail, I might as well fail big in the big city!”
Here Kevin’s story does a fast forward to a housing market recovery in the City by the Bay. Enjoying success as a top San Francisco realtor, Kevin spotted an opportunity to disrupt the industry with a fresh approach to lead generation and lead conversion.
Founded in 2014, Marker Real Estate achieved rapid success as one of the nation’s most innovative companies. Word is spreading in industry circles about Marker’s unique approach to digital marketing communications via a transparent, inclusive client-focused strategy.
“At Marker Real Estate, we use leads and innovative systems to grow and compete with the biggest companies in the Bay Area,” Kevin says. “Aside from creating happy clients, the best part is connecting with entrepreneurial-minded agents who join the Marker team because they want more business. We’ve seen some truly inspirational turnarounds in personal success stories.”
As founder, Kevin is frequently tapped to share his skills and vision beyond the San Francisco Bay Area. He serves as an advisory board member to Move Inc., contributes to RIS Media and Inman News, and produces content filled with educational tips for agents on webinar and video platforms including Realtor.com, Tech Savvy Agent, and Active Rain. Featured on California Association of Realtors tools for success and as a panelist and speaker at the National Association of Realtors, Kevin presents insider knowledge to thousands of agents and brokers nationwide.
Coming full circle, the Marker Real Estate brand is represented in seven different markets across Northern California, including that small town in California’s Central Valley, which pleases Kevin’s mother to no end.
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We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to