Online Lead-Generation Strategies For Agents And Brokers

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by: Kevin Markarian, Forbes Real Estate Council Thirty years ago, lead generation focused on people far down the sales funnel — that is, people ready to buy or sell immediately. Today, agents no longer need to focus solely on this demographic. Digital platforms have upended how, when and where lead generation happens in real estate. First, real estate portals such …

Why This Summer Is the 2020 Real Estate Season

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With stay-at-home orders starting to gradually lift throughout parts of the country, data indicates homebuyers are jumping back into the market. After many families put their plans on hold due to the COVID-19 pandemic, what we once called the busy spring real estate season is shifting into the summer. In 2020, summer is the new spring for real estate. Joel Kan, Economist at The Mortgage Bankers Association …

Think This Is a Housing Crisis? Think Again.

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With all of the unanswered questions caused by COVID-19 and the economic slowdown we’re experiencing across the country today, many are asking if the housing market is in trouble. For those who remember 2008, it’s logical to ask that question. Many of us experienced financial hardships, lost homes, and were out of work during the Great Recession – the recession …

What If I Need to Sell My Home Now? What Can I Do?

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Every day that passes, people have a need to buy and sell homes. That doesn’t stop during the current pandemic. If you’ve had a major life change recently, whether with your job or your family situation, you may be in a position where you need to sell your home – and fast. While you probably feel like timing with the current pandemic …

How to Find the Perfect Real Estate Agent

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There’s a ton of real estate information available in the news today and on the Internet. It can be extremely confusing, especially in times of uncertainty like we’re facing right now. If you’re thinking of buying or selling this year, you need an agent who can help you: Make sense of this rapidly evolving housing market Navigate everything from virtual …

Why Home Office Space Is More Desirable Than Ever

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For years, we’ve all heard about the most desirable home features buyers are looking for, from upgraded kitchens to remodeled bathrooms, master suites, and more. The latest on the hotlist, however, might surprise you: home offices. In a recent article by George Ratiu, Senior Economist with realtor.com, he notes how listings with an office are selling quickly: “As more companies have been embracing remote work, …

How Technology Is Enabling the Real Estate Process

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Today’s everyday reality is pretty different than it looked just a few weeks ago. We’re learning how to do a lot of things in new ways, from how we work remotely to how we engage with our friends and neighbors. Almost everything right now is shifting to a virtual format. One of the big changes we’re adapting to is the …